One of the hardest aspects of a merger is making the IT systems of the merging companies talk with each other. That problem grows in magnitude when you are talking about merging airlines, Continental and United Airlines. While the ticketing conversion worked well, the distinctness of the air traffic tracking systems made the conversion problematic. So when the company decided that United’s system was more suitable for the merged airline, it needed to test it. How would you design an experiment to see if your tracking system could know where flights were, what their arrival times and departure times were, what the flight numbers were, and whether they deviated from their flight plan?
Answer to relevant QuestionsDistinguish among response error, interviewer error, and nonresponse error.You decide to take a telephone survey of 40 families in the 721-exchange area. You want an excellent representation of all subscribers in the exchange area. Explain how you will carry out this study.What are the essential differences among nominal, ordinal, interval, and ratio scales? How do these differences affect the statistical analysis techniques we use?Using Exhibit 11-3 and one of the case questionnaires on the text website (www.mhhe.com/cooper12e), match each question to its appropriate scale type. For each scale type not represented, develop a measurement question that ...What is the basis of Jason and Myra’s argument for the need for an arbitrary scales to address customer satisfaction?
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