Question

One of the major trends in product sampling is selective sampling of targeted groups. Assume you work for a company that has just developed a new candy bar substitute that tastes almost as good as a regular candy bar but has far fewer calories. Marketing research has identified the target market as economically upscale consumers, aged primarily 25 to 54, who reside in suburban and urban areas. Explain specifically how you might selectively sample your new product to approximately two million such consumers.


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  • CreatedAugust 08, 2015
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