One of the more popular metrics now being used in nontraditional media (Internet, social media, etc.) is engagement. This term has also been used in evaluating traditional media. Explain what is meant by engagement. Is this term being used the same in referring to both traditional and nontraditional media way?
Answer to relevant QuestionsDiscuss the differences between CDI and BDI. When would an advertiser use these indexes?As the media landscape continues to change, and advertisers shift more and more of their monies into new media, there are those who predict that some traditional media like TV and newspapers may not survive—at least in ...Discuss the advantages and limitations of television as an advertising medium and how these factors affect its use by both major advertisers as well as smaller local companies.Discuss the advantages and disadvantages of advertising on radio. Discuss how radio advertising might be used by national versus local advertisers.Discuss some of the reasons why marketers would want to advertise in a college newspapers. Analyze the types of companies that advertise in the newspaper published by your university.
Post your question