One of the most difficult characteristics of a product to define is style. Consider that you are

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One of the most difficult characteristics of a product to define is “style”. Consider that you are the marketing manager for Cadillac; define the product style for an Escalade. Compare and contrast that with product style for Chevrolet Tahoe (another large SUV built on the same platform as the Escalade).
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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