One study asked young people in the United States and the Netherlands to write essays about what is “cool” and “uncool” and to create visual collages that represent what it means to be cool. The researchers found that cool has multiple meanings to kids in these two cultures. Some of the common dimensions including having charisma, being in control, and being a bit aloof. Many of the respondents also agreed that being cool is a moving target. The harder you try to be cool, the more uncool you are! Replicate this study in your area. Recruit a group of teenagers to construct individual collages that represent what they feel is cool. Analyze their choices. What patterns do you see?
Answer to relevant QuestionsFind good and bad examples of advertising targeted to older consumers. To what degree does advertising stereotype the elderly? What elements of ads or other promotions appear to determine their effectiveness in reaching and ...1. Explain the success that Lane Bryant is currently experiencing in relation to self-concept, self-esteem, and self-consciousness. How can the plus-size industry leverage what we know about consumer behavior to address ...Sears, JC Penney, and Walmart tried hard in recent years to upgrade their images and appeal to higher class consumers. In fact, JC Penney even hired the head of Apple’s stores as its new CEO. How successful have these ...Use the status index presented in Figure 11.3 to compute a social class score for people you know, including their parents if possible. Ask several friends (preferably from different places) to compile similar information ...What one variable is the best indicator of social class? What are some other important indicators?
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