Operating the channel does not imply total control of the channel. Can you think of an example where the channel manager does not have total control of the channel but is still able to operate it?
Answer to relevant QuestionsDiscuss the relationship between channel management and the marketing mix. Growth in online retail sales has been outstripping conventional sales in retail stores. This online sales growth might be enhanced significantly by the latest online sales phenomenon of mobile commerce—shopping via mobile ...Identify and discuss several types of facilitating agencies and the role they play in channels of distribution. What patterns seem to be emerging with respect to online retail sales vs. conventional retail sales since the first couple of years of the twenty-first century? Discuss the basic provisions of the (1) Sherman Antitrust Act; (2) Clayton Act; (3) Federal Trade Commission Act; (4) Robinson-Patman Act and (5) Celler-Kefauver Act.
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