Other than the Coke/Pepsi illustration used in the beginning of this chapter, have you observed any other

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Other than the Coke/Pepsi illustration used in the beginning of this chapter, have you observed any other markets in which the competitors appeared to be acting strategically in the game theory sense?
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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