Our model of Executive Paper is an example of a top-down planning model. Some firms use a
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Our model of Executive Paper is an example of a top-down planning model. Some firms use a bottom-up financial planning model, which incorporates forecasts of revenues and costs for particular products, advertising plans, major investment projects, and so on. What sort of firms would you expect to use each type, and what would they use them for?
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Bottomup models may be excessively detailed and can prevent managers from seeing the f...View the full answer
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Related Book For
Principles of Corporate Finance
ISBN: 978-0072869460
7th edition
Authors: Richard A. Brealey, Stewart C. Myers
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