Outline a research design using observation for each of the following situations: a. A bank wishes to

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Outline a research design using observation for each of the following situations:

a. A bank wishes to collect data on the number of customer services and the frequency of customer use of these services.

b. A state government wishes to determine the driving public’s use of seat belts.

c. A researcher wishes to know how many women have been featured on Time covers over the years.

d. A human resource manager wants to know what salaries their key competitors are offering for some common positions.

e. A fast-food restaurant manger wishes to determine if they serve their customers as quickly as their competitors.

f. A magazine publisher wishes to determine exactly what people look at and what they pass over while reading one of its magazines.

g. An overnight package delivery service wishes to observe delivery workers beginning at the moment when they stop the truck, continuing through the delivery of the package, and ending when they return to the truck.


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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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