Outline an approach to develop an effective market sensing capability for a regional full–service bank.
Answer to relevant QuestionsCompare and contrast the use of standardized information services as an alternative to special research studies for tracking the performance of a new packaged food product. Data mining from databases is receiving increased attention in many companies. Discuss the underlying logic of data mining. Two factors complicate the problem of making future projections as to the financial performance of marketing programs. First, the flow of revenues and costs is likely to be uneven over the planning horizon. Second, sales may ...How might a medium-size bank determine the major market targets served by the bank? Go to the investor information and company history on www.amazon.com. Identify the evolving network of strategic relationships with customers, suppliers, and collaborators both on the Web and with conventional organizations. ...
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