Outline some elements in a communication program to achieve the following objectives: (a) Increase store loyalty by
Question:
(a) Increase store loyalty by 20 percent.
(b) Build awareness of the store by 10 percent.
(c) Develop an image as a low-price retailer.
How would you determine whether the program met the objective?
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Objective Approach for Achieving Objective Technique for Measuring Objective Increase store loyalty ...View the full answer
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Related Book For
Retailing Management
ISBN: 978-0070893207
4th Canadian Edition
Authors: Michael Levy, Barton Weitz, Dea Watson
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