PACT principle 2 states that a good copytesting system should establish how results will be used in advance of each copy test. Explain the specific meaning and importance of this copytesting principle. Construct illustrations of an anticipated result lacking a sufficient action standard and one with a suitable standard.
Answer to relevant QuestionsWhat’s the distinction between pre- and posttesting forms of advertising research? Which in your opinion is more important? Be sure to justify your response. The term promotional inducement has been suggested as an alternative to sales promotion. Explain why this term is more descriptive than the established one. Describe the factors that have accounted for sales promotion’s rapid growth. Do you expect a continual increase in the use of sales promotion throughout the following decade? Why are immediate (versus delayed) rewards more effective in inducing the consumer behaviors desired by a brand marketer? Use a specific, concrete illustration from your own experience to support your answer. Go through a Sunday newspaper and select three FSIs. Analyze each in terms of what you think are the marketer’s objectives in using this particular promotion. Do not restrict your chosen FSIs to just those offering ...
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