ParFore created a website to market golf equipment and golf apparel. Management would like a special pop-up offer to appear for female website visitors and a different special pop-up offer to appear for male website visitors. From a sample of past website visitors, ParFore’s management learned that 60% of the visitors are male and 40% are female.
a. What is the probability that a current visitor to the website is female?
b. Suppose 30% of ParFore’s female visitors previously visited the Dillard’s Department Store website and 10% of ParFore’s male visitors previously visited the Dillard’s Department Store website. If the current visitor to ParFore’s website previously visited the Dillard’s website, what is the revised probability that the current visitor is female? Should the ParFore’s website display the special offer that appeals to female visitors or the special offer that appeal to male visitors?