PepsiCo competes in the United States and many other countries. Consider how Pepsi may utilize maps in analyzing and selecting market targets (see www.nationalgeographic.com).
Answer to relevant QuestionsGo to www.johnsonandjohnson.com and click on “Background” and then on “Principal Global Operations.” Identify the positioning strategies of the different companies. Discuss the relationship between the positioning concept and positioning strategy. How might a medium-size bank determine the major market targets served by the bank? Visit the website www.alliancestrategy.com and review the presentations and material available at the site. Summarize what factors should be considered in making alliances between organizations effective. What are the attractions and possible problems in developing a strategic relationship with a major customer in the form of strategic account management?
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