Question: Perform a survey of country of origin stereotypes Compile a list of
Perform a survey of countryoforigin stereotypes. Compile a list of five countries and ask people what products they associate with each. What are their evaluations of the products and likely attributes of these different products? The power of a country stereotype can also be demonstrated in another way. Prepare a brief description of a product, including a list of features, and ask people to rate it in terms of quality, likelihood of purchase, and so on. Make several versions of the description, varying only the country from which it comes. Do ratings change as a function of the country of origin?
Relevant QuestionsAsk a friend to “talk through” the process he or she used to choose one brand over others during a recent purchase. Based on this description, can you identify the decision rule that was most likely employed? List three types of perceived risk, giving an example of each. List the three stages of a ritual. Describe the difference between arts and crafts. What is the difference between a fad, a fashion, and a classic fashion life cycle?
Post your question