Question: Physical distribution has a special relationship to marketing Why is
Physical distribution has a special relationship to marketing. Why is this relationship so special? What is the nature of the overall relationship between logistics and marketing? Is the relationship becoming more or less important?
Relevant QuestionsLogistics comprises a relatively large number of managerial activities. Discuss five of these activities and why they are important to logistics systems. A number of authors have observed that traditional, hierarchical organizations have changed in the current global economy. How have organizations changed? Why have they changed? What are the basic types of supply chain relationships, and how do they differ? What is meant by “collaboration” between supply chain organizations? What are the different types of collaboration? Using the supply chain finance model developed for Study Question 5, calculate the impact on profit margin; ROA; inventory turns; and transportation, warehousing, and inventory costs as a percentage of revenue for the ...
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