Pick a brand. See if you can assemble a brand inventory for it.
Answer to relevant QuestionsCan you think of yourself as a brand? What do you do to “brand” yourself? Which companies do you think do a good job managing their customers? Why? Consider the McDonald’s tracking survey presented in Branding Brief 8-1. What might you do differently? What questions would you change or drop? What questions might you add? How might this tracking survey differ from ...Choose a product. Conduct a branded and unbranded experiment. What do you learn about the equity of the brands in that product class? There are four fake brand extensions among the following list; the other six were marketed at one point. Can you identify the four fakes? a. Ben-Gay Aspirin: Pain relief that comes with a warm glow b. Burberry Baby Stroller: ...
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