Pick a company that is easy to find out about, along with its competitors. The research should include the strengths and weaknesses of the selected company based on the stated learning outcomes of the courser. It should also cover the area of core competencies which are the strengths and weaknesses of the competing rivals in the industry in general. Opportunities are threats are also considered for the that come from the external factors to the industry, such as economics, demographics, politics, etc. to start with a frameworks, you are welcome to look up the Porter's Industry Analysis model to assist you in identifying strengths and weaknesses.