Pick a firm that interests you and for which you have some knowledge of their offerings. a.
Question:
a. How would this firm benefit from a marketing dashboard approach?
b. What elements would you recommend they put onto their dashboard? Why do you recommend the ones you do?
c. How could they avoid some of the pitfalls potentially associated with marketing dashboards?
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a Alignment of Marketing with the Firm A marketing dashboard aligns marketing objectives with the companys financial objectives and corporate strategy through the selection of critical metrics and sha...View the full answer
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