Pick a product category. How are different leading brands targeting different demographic market segments?
Answer to relevant QuestionsApply the categorization model to a product category other than beverages. How do consumers make decisions whether or not to buy the product, and how do they arrive at their final brand decision? What are the implications ...Which companies do you think do a good job managing their customers? Why? What do you see as the role of the Internet for building brands? How would you evaluate a Web site for a major brand, e.g., Nike, Disney, or Levi’s? How about one of your favorite brands? Pick a brand. See if you can assemble a brand inventory for it. Contrast Coca-Cola’s and McDonald’s global branding strategies. How are they similar and how are they different? Why are they so well-respected?
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