Pick up a current issue of a popular magazine. Which print ad you feel is the best, and which ad you feel is the worst based on the criteria described in the chapter?
Answer to relevant QuestionsWhat do you think of the new branding challenges and opportunities that were listed in the chapter? Can you think of any other issues? Look at the coupon supplements in a Sunday newspaper. How are they building brand equity, if at all? Try to find a good example and a poor example of brand-building promotions. Which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they help to contribute to the equity of the retailer? Conversely, how does that retailer’s image help the image of the ...Run an experiment to see if you can replicate the Mason Haire instant coffee experiment (see Branding Brief 9-2). Do the same attributions still hold? If not, can you replace coffee with one brand combination from another ...There are four fake brand extensions among the following list; the other six were marketed at one point. Can you identify the four fakes? a. Ben-Gay Aspirin: Pain relief that comes with a warm glow b. Burberry Baby Stroller: ...
Post your question