Poland recently imposed a ban on alcoholic drinks advertising. How do you think brewers like United Distillers

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Poland recently imposed a ban on alcoholic drinks advertising. How do you think brewers like United Distillers and Seagram should adjust their marketing mix strategy to cope with this ban?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:53 AM

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Poland recently imposed a ban on alcoholic drinks advertising. How do you think brewers like United Distillers

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We should see that there are many ways to communicate and promote besides normal ...View the full answer

Global Marketing management

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