PostNews com offers its subscribers several services such as an
PostNews. com offers its subscribers several services, such as an annotated TV guide and local-area information on weather, restaurants, and movie theaters. Its main revenue sources are fees for banner advertisements and fees from subscribers. Recent data are as follows:

The following decisions were made from June through October 2013:
a. June 2013: Raised subscription fee to $ 25.50 per month from July 2013 onward. The budgeted number of subscribers for this monthly fee is shown in the following table.
b. June 2013: Informed existing subscribers that from July onward, monthly fee would be $ 25.50.
c. July 2013: Offered e-mail service to subscribers and upgraded other online services.
d. October 2013: Dismissed the vice president of marketing after significant slowdown in subscribers and­subscription revenues, based on July through September 2013 data in the following table.
e. October 2013: Reduced subscription fee to $ 22.50 per month from November 2013 onward. Results for July–September 2013 are as follows:

1. Classify each of the decisions (a– e) as a planning or a control decision.
2. Give two examples of other planning decisions and two examples of other control decisions that may be made at
Membership TRY NOW
  • Access to 800,000+ Textbook Solutions
  • Ask any question from 24/7 available
  • Live Video Consultation with Tutors
  • 50,000+ Answers by Tutors
Relevant Tutors available to help