Prepare a table that summarizes some of the key advantages and limitations of mail, e-mail, telephone, and personal interview approaches for administering questionnaires.
Answer to relevant QuestionsWould a firm want to subscribe to a shared cost data service if the same data were going to be available to competitors? Discuss your reasoning. Discuss some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors’ marketing plans. Explain family brands. Should Best Buy carry its own dealer brands to compete with some of the popular manufacturer brands it carries? Explain your reasons. What kinds of consumer products are the following: a. Watches, b. Automobiles, and c. Toothpastes? Explain your reasoning. Explain some of the different aspects of the customer experience that could be managed to improve customer satisfaction if you were the marketing manager for: (a) An airport branch of a rental car agency, (b) A fast-food ...
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