Prepare an analysis of economic data and business data to explain how the core economic principles impact the sustainability of the firm and what actions the firm can take to ensure success.
Address the following:
•Identify the market structure your chosen firm operates in, analyze your chosen firm's current market share, and identify the firm's local/global competitors. Analyze the barriers to entry in this market to illustrate the potential for new competition and its impact on your firm's future in the market.
Hints: Be sure you review the barriers to entry discussed in the course text. You might consider presenting the data graphically.
•Identify and explain trends in current macroeconomic indicators for last three years including:
◦Current stage of the business cycle
◦Real gross domestic product (GDP)
◦Inflation as measured by the consumer price index (CPI)
◦Unemployment rate
◦Federal funds rate
◦Current rate for borrowing funds such as the so-called "prime rate