Presented early in the chapter was a quote from philosopher Alfred North Whitehead stating Seek simplicity and

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Presented early in the chapter was a quote from philosopher Alfred North Whitehead stating “Seek simplicity and distrust it.” What does this quote mean in terms of the effectiveness of particular advertising appeals, such as the use of humor?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:42 AM

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Presented early in the chapter was a quote from philosopher Alfred North Whitehead stating Seek simplicity and

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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