Pressure is building to stop the practice of moderating the blog by reviewing reader comments and selecting which ones will appear on the blog. You've received a number of adamant messages saying that Nuts About Southwest won't be a "real" blog until anyone is allowed to write any sort of comment without being "censored" by the company. However, you know that every blog is vulnerable to rude, inappropriate, and irrelevant comments, and you don't want Nuts About Southwest to turn into a free-for-all shouting match. Which of the following messages should you post on the blog to filtering comments will continue?
a. There are plenty of free-for-all blogs and websites on the Internet; if you want to rant and rave, I suggest you try one of those.
b. Please bear in mind that this blog is a Southwest company commercial communication endeavor and, as such, it must adhere to company standards for communication style. I therefore regret to
c. inform you that we cannot allow a free-form, unmonitored exchange as part of this blog.
d. Our blog; our rules. Seriously, though, this is a professional communication channel designed primarily to give Southwest employees the opportunity to share their thoughts with customers and vice versa. As such, we need to make sure that primary messaging effort doesn't get lost in the noise that can flare up in unregulated online forums.