Price maintenance, refusal to deal and resale restrictions all represent attempts by the supplier to exercise control over its channel members. What are the legal limits on the degree of control the supplier can exercise through these three approaches?
Answer to relevant QuestionsDiscuss the basic legal implications associated with the policies of dual distribution, price discrimination and vertical integration through acquisitions and mergers. Marketing channels reflect the sociocultural environments within which they exist. Explain this statement. When Circuit City, the world’s second largest consumer electronics retailer went out of business in January of 2009, pundits thought most of Circuit City’s business would be picked up by the largest consumer electronics ...Summarize what is known about the use of power in the marketing channel. Discuss some of the means available to the channel manager for detecting channel conflict. Do you think they would be practical to use in the real world?
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