Prince is a strong regional pasta brand in the Northeast. What would it take to convert this

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Prince is a strong regional pasta brand in the Northeast. What would it take to convert this into a national brand? Should Borden have attempted this?

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 04:12 AM

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Prince is a strong regional pasta brand in the Northeast. What would it take to convert this

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To convert a strong regional brand into a national brand would require heavy national a...View the full answer

Marketing Mistakes And Successes

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