Procter Gamble the world s largest producer of consumer packaged
Procter & Gamble, the world’s largest producer of consumer packaged goods, has been very aggressive in its attempts to market its products in the international arena. But even this marketing colossus with all of its vast resources has run into trouble developing international distribution for its products. In Mexico, for example, Procter & Gamble’s growth in the detergent market was limited by local laws that required the company to build detergent plants in Mexico and sell a majority stake in them to Mexican companies. Discuss this situation in terms of possible limitations on firms seeking to manufacture their products in the United States and then simply sell them overseas.
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