Product pricing and product costs vary significantly depending on company and industry. Three such companies, their industries, and an associated product are:

Company Industry Product

Delta Air Lines...................................Air travel.....................................Airline tickets

Amazon...................................Internet retailing.....................Various consumer products

Dell Inc...........................Computer manufacturer..........................................Computers

In teams of three, assign each person in your group to one of the companies listed above. Go to the company's Web site and determine the following:

1. A product (or service) description

2. Based on your responses to part (1) along with the description of the company's business, identify the potential costs that are required to sell the product selected in part (1), and categorize them as fixed or variable.