12.67

Project Description:

a company that produces and markets continuing education programs on dvds for the educational testing industry has traditionally mailed advertising to prospective customers. a market research study was unertaken to compare two approaches: mailing a sample dvd upon request that contained highlights of the full full dvd and sending an e-mail containg a link to a web site from which sample material could be downloaded. of those who responded to either the mailing or the e-mail, the results where as follows:

type of media
purchased mailing e-mail total
------------------------------------------
yes 26 11 37
no 227 247 474
--------------------------------------------
total 253 258 511

a) at 0.05 level of significance, is there a evidence of a difference in the proportion of dvds purchased on the basis of the type of media used?

b) on the basis of the results of (a), which type of media shoould the company use in the future? explain the rationale for your decision.


the company also wanted to determine which of the three sales approaches should be used togenerate sales amongg those who either requested the sample dvd by mail or downloaded the sample dvd but did not purchase the full dvd: (1) a sales-information e-mail (2) a dvd that contained additional features, or (3) a telephone call to prospective customers. the 474 respondents who did not initially purchase the full dvd were randomly assigned to each of three sales approaches. the results, in terms of purchases of the full-program dvd are as follows:

sales approach
--------------------------------------------------
action e-mail dvd call total
--------------------------------------------------
purchase 5 17 18 40

don't 153 141 140 434
purchase
---------------------------------------------------
total 158 158 158 474

c) at the 0.05 level of significance, is there evidence of a difference in the porportion of dvds purchased on the basis of the sales strategy used?

d) on the basis of the results of (c), which sales approach do you think the company should use in the future? explain the rational for your decision.
Skills Required:
Project Stats:

Price Type: Negotiable

Expired
Total Proposals: 4
1 Current viewersl
11 Total views
Project posted by:

Proposals

Proposals Reputation Price offered
  • 4.8
    208 Jobs 139 Reviews
    $0 in 0 Day
  • 4.5
    145 Jobs 96 Reviews
    $0 in 0 Day
  • 4.8
    546 Jobs 386 Reviews
    $0 in 0 Day
  • 4.2
    11 Jobs 9 Reviews
    $0 in 0 Day