5 short answer

Project Description:

q3. in a marketing context, a person's attitude has three components. what are these components? list and briefly describe each in the context of marketing. (2)
q4. marketers classify innovations into three categories based on their degree of newness. explain these categories, identifying the role the consumer has in each. (2)
q5. explain the three layers of the product the marketer needs to understand to adequately serve the consumer. (2)
q6. a car company is marketing a new car model that is larger and more luxurious than any of the models currently in the product line. it is also significantly more expensive. explain the strategy this car company is using with its product line. (1)
q7. if demand is elastic, will sellers consider lowering their prices? explain your answer. (1)
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