bank of america: mobile banking

Project Description:

i need company overview (history, location, owner, ect.),
brief swot analysis
competitive edge
what benefits does mobile banking provide customers? why haven't many consumers adopted mobile bvanking yet? what is bofa's motivation to offer mobile banking to its customers? what are the costs and benefits of having customers migrate to online banking? how is mobile technology likely to influence the banking industry in the future? how should upper managers respond to the department managers request to include more functions in the bank's mobile app?
what are the strategic issues (based on the answers to the questions above)
Skills Required:
Project Stats:

Price Type: Negotiable

Total Proposals: 5
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