business and professional communication principles and skills for leaders

Project Description:

unit viii final project
select a product that you like or a product you use. design a sales presentation/campaign that introduces an idea for the
product, or a better way to promote the product. this section should be a minimum of two pages and include the six
suggestions presented on pages 348-352 in your textbook:
1. how you will hook your listener
2. identify the customer’s key issues
3. make the recommendation
4. stress benefits, not features
5. make the close
6. respond to objections
write a one-page formal business letter (sample on page 372) to your supervisor explaining your campaign.
write a one-half page office memo (sample on page 375) to your co-workers outlining the campaign.
include all three writing pieces in one document. add a conclusion to your document, summing up what you have learned
from this writing process. make sure to include any challenges you faced and/or surprises you encountered.
you may only use your textbook as a resource for this final task.
this final project should be a minimum of four pages (not including cover and reference page
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Price Type: Negotiable

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