capstone project - part3

Project Description:

write the marketing plan for your organization (750-1,000 words). use the topic material articles listed below and the textbook to help in completing the task.

address the following:
1. describe the target market.
2. identify the size of your potential target market.
3. include a swot analysis (use a two by two table in word).
4. describe the 4ps of marketing in your organization (product/positioning, pricing, promotion, and placement). if you have a service organization you may consider describing the 4is (intangibility, inconsistency, inseparability, and inventory).

prepare this task according to apa guidelines an abstract is not required. similarity index should not exceed 10%. task is due by october 23, 2015.

this task uses a rubric (attached). please review the rubric prior to beginning the task to become familiar with the expectations for successful completion.

topic material links:
http://www.economist.com/displaystory.cfm?story_id=14447276
http://ezinearticles.com/?marketing-services---the-four-is-of-service&id=4494283
http://forlearn.jrc.ec.europa.eu/guide/4_methodology/meth_swot-analysis.htm
http://www.quickmba.com/strategy/swot/
http://www.marsdd.com/mars-library/the-marketing-mix-in-marketing-strategy-product-price-place-and-promotion/
Skills Required:
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Price Type: Fixed

Project Budget: $20 to $50
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