case study

Project Description:

case write-ups:
the written case tasks are to be done in groups. students need to form groups of 2-3 team members, at their own arrangements (preferably as soon as the semester commences), and the group can select any three ‘company cases’ from the text book. the maximum length of case write-ups should not exceed six pages (double spaced) in total, and please follow apa/ hbs citation style guidelines.
principles of marketing, the canadian edition (kotler armstrong cunningham trifts) 8th edition or any recent edition.
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