case study 5-2 carnival cruise lines

Project Description:

either way, you must prepare a strategy memo addressed to gerry cahill, president and
ceo, carnival cruise lines, that summarizes the details of the case, rank orders the critical
issues, discusses their implications (what they mean and why they matter), offers specific
recommendations for action (assigning ownership and suspense dates for each), and shows how
to communicate the solution to all who are affected by the recommendations.
you must also prepare a professional business letter for mr. cahill’s signature. that
document should be addressed to all carnival splendor cruisers who have been inconvenienced
or disappointed by the events described in the case.
9
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