case study

Project Description:

mini case 2
you have just graduated from the mba program of a large of a large university, and one of your favorite course was “todays entrepreneurs.” in fact, you enjoyed it so much you have decided you want to “be your own boss.” while you were in the master’s program, your grandfather died and left you $1 million to do with as you pleased. you are not an inventor, and you do not have a trade skill that you can market; however, you have decided that you would like to purchase at least one established franchise in the fast-foods area, maybe two (if possible). the problem is that you have never been one to stay with any project for too long, so you figure that your time frame is3 years. after 3 years you will go on to something else.
you have narrowed your selection down to two choices: (1) franchise l, lisa’s soups, salads, & stuff, and (2) franchise s, sam’s fabulous fried chicken. the net cash flow shown below include the price you would receive for selling the franchise in year 3 and the forecast flow each franchise will do over the 3-year period. franchise l’s cash flows will start off slowly but will increase rather quickly as people become more health-conscious, while franchise s’s cash flows will start off high but will trail off as other chicken competitors enter the marketplace and as people become more health-conscious and avoid fried foods. franchise l. serves breakfast and lunch whereas franchise s serves only dinner, so it is possible for you to invest in bother franchises. you see these franchise as perfect complements to one another: you could attract both the lunch and dinner crowds and the health- conscious and not-so-health-conscious crowds without the franchises directly competing against one another.
here are the net cash flows (in thousands of dollars)
expected net cash flows
year franchise franchise s
0 - $100 - $100
1 10 70
2 60 50
3 80 20

depreciation, salvage values, net working capital requirements, and tax effects are all included in these cash flows.
you also have made subjective risk assessments of each franchise and concluded that both franchise have risk characteristics that require a return of 10. you must now determine whether one or both of the franchises should be accepted.
a. what is capital budgeting?
b. what is the difference between independent and mutually exclusive projects?
c. (1) define the term net present value (npv). what is each franchise’s npv?
(2) what is the rationale behind the npv method? according to npv, which franchise or franchise should be accepted if they are independent? mutually exclusive
(3) would the npv’s change if the cost of capital changed?
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Project Stats: Edited

Price Type: Fixed

Project Budget: $20 to $50
Expired
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