choose the destination country (with your product and home country for your hypothetical company in mind).

Project Description:

choose the destination country (with your product and home country for your hypothetical company in mind).

collect data on the chosen country with the intention of market entry using the following checklist and resources.

1. general and economic indicators (at least 10 indicators, including gdp, population, inflation, consumer expenditure, , from cia factbook, (https://www.cia.gov/library/publications/the-world-factbook/ (links to an external site.)) un, world bank, country commercial guides from us department of commerce(http://export.gov/worldwide_us/index.asp (links to an external site.))., country report by eiu ((www.eiu.com (links to an external site.)), euromonitor factfile (http://www.euromonitor.com/ (links to an external site.))

2. cultural and social indicators

2.a. according to hofstede's cultural dimensions (see text pg. 81, exhibit 3.7), which cluster is this country categorized in? http://geert-hofstede.com/countries.html (links to an external site.)

2.b. environmental consciousness? http://epi.yale.edu/epi/country-rankings (links to an external site.)

2.c. lifestyle indicators (such as, number of internet users, new registration of passenger cars, consumer expenditure on food, etc.)
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Project Stats:

Price Type: Negotiable

Completed
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