cucci

Project Description:

i want you to respond to these questions of this book (foundation of marketing) chapter 5. the company name is cucci and my product is hat.


1- what type of targeting strategy is being used for your product? should a different targeting strategy be employed?

2- select and justify the segmenting the market for your product. if your product product, use figure 5.3 for ideas regarding the most appropriate segmentation variables. if your marketing plan focuses on a business product, review the information in the section entitled "variables for segmenting business markets."

3- discuss how your product should be positioned in the minds of customers in the target market relative to the product positions of competitors.
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