customer relationship management

Project Description:

then, write a two paper that explains your thoughts and ideas on each of the following questions:
using figure 4.1 as a reference, how would you describe harrah's marketing information system?
what is the relationship between harrah's marketing information system and harrah's managers and employers?
why does harrah's system work so well compared to marketing information system efforts by other companies?
to what extent is harrah's in danger of a competitor copying their system?

apa formatting
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