defining your topic

Project Description:

the purpose of this discussion is to write a problem statement that will be the focus of your course project.

review what you wrote in the unit 1 discussion, your project and your interests. based on what you have learned about the case company rpz marketing, use what you learned in this unit's studies to define the problem that you would like to investigate for your project. your discussion post should include the following:

the aspect of the business in which you see rpz facing a problem.
the nature of the problem, as far as you can tell from the scenarios you have seen in the course so far, and at least one reason why it is a problem.
a question that can guide your investigation.
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