discussions analysis

Project Description:

this assigement for marketing class.

- please answers the following questions :

1. re-watch the video clip on nielsen about global consumers (https://www.youtube.com/watch?v=c0o3ohmqnoc) and think about what individual level characteristics (vs. national or supranational factors) can be extracted from this clip ?



2. watch this clip (
http://www.youtube.com/watch?v=sezesym8v3c
) and describe which characteristics belong to which levels of global consumer (as in exhibit 6.1).?



3. define the following terms and find an example for each to share ?

country of origin effect

consumer ethnocentrism

world mindedness

cosmopolitan


- please don't forget the references page.
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