e-commerce & knowledgement management

Project Description:

software skills: web browser software, web page development software
business skills: strategic analysis

this project provides an opportunity for you to develop an e-commerce strategy for a real-world business and to use a web page development tool to create part of the company’s web site.

dirt bikes’s management believes that the company could benefit from e-commerce. the company has sold motorcycles and parts primarily through authorized dealers. dirt bikes advertises in various magazines catering to dirt bike enthusiasts and maintains booths at important off-road motorcycle racing events. you have been asked to explore how dirt bikes could benefit from e-commerce and a dirt bikes web site. prepare a report for management that answers the following questions:

• how could dirt bikes benefit from e-commerce? should it sell motorcycles or parts over the web? should it use its web site primarily to advertise its products and services? should it use the web for customer service?

• how would a web site provide value to dirt bikes? use the web to research the cost of an e-commerce site for a small to medium-sized company. how much revenue or cost savings would the web site have to produce to make it a worthwhile investment for dirt bikes?

• prepare specifications describing the functions that should be performed by dirt bikes’s web site. include links to other web sites or other systems in your specifications.

• (optional) design the home page for dirt bikes’s web site and an important secondary page linked to the home page using the web page creation capabilities of word processing software or a web page development tool of your choice .

software skills: web browser software, presentation software
business skills: knowledge management strategy formulation

this project provides an opportunity for you to identify opportunities for knowledge management at a real-world business and to suggest value-adding knowledge management applications.

senior management has started reading about knowledge management and has asked you to explore opportunities for improving knowledge management at dirt bikes.

write a report answering the following questions.

• what are the most important knowledge assets at dirt bikes? what functions and employee positions are responsible for creating, distributing, and using these knowledge assets? are all of these assets explicit knowledge?

• what knowledge outside the organization is required by the company?

• how could the following employee groups benefit from knowledge management: designers and engineers, product development specialists, marketing specialists, sales department staff and representatives, managers

• describe the kinds of knowledge management systems that would be most valuable for each of these groups. what information would each of these systems provide?

• use the web to research how the company could make better use of the internet for knowledge management. what internet information resources (specific web sites or usenet groups) would be most useful to dirt bikes?

• describe an enterprise portal for one of the employee groups listed in question 3. to which knowledge resources would it link? what would the home page of this portal look like?

• summarize your findings for management
Skills Required:
Project Stats:

Price Type: Negotiable

Total Proposals: 12
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