fed ex and ups

Project Description:

due week 6 and worth 250 points
review case 7 "the evolution of the small package express delivery
industry, 1973 - 2010", located in the textbook to complete this
task

write a five to seven (5-7) page paper in which you:
1. analyze federal express’s value creation frontier, and determine
which of the four building blocks of competitive advantage the company
needs in order to continue to maintain above-average profitability.
provide a rationale to support the response.
2. determine the main aspect of product differentiation and capacity
control that federal express could use in order to maintain an edge
over its rivals. justify the response.
3. assess the efficiency of federal express’s current business model,
and recommend one (1) new business-level strategy that gives the
company a competitive advantage over its rivals. provide a rationale
for the recommendation.
4. examine the manner in which overall global competition may impact
the new business strategy that you recommended in question 3. next,
suggest one (1) significant way that federal express may confront its
global competition.
5. use at least three (3) quality academic resources in this
task. note: wikipedia and similar type websites do not qualify
as academic resources.

your task must follow these formatting requirements:
be typed, double spaced, using times new roman font (size 12), with
one-inch margins on all sides; citations and references must follow
apa or school-specific format. check with your professor for any
additional instructions.
include a cover page containing the title of the task, the
student’s name, the professor’s name, the course title, and the date.
the cover page and the reference page are not included in the required
task page length.
the specific course learning outcomes associated with this task are:
describe strategic planning techniques used to formulate alternative
strategies designed to achieve stated business goals.
recommend effective business strategies based on an analysis of
domestic and global operating environments, market dynamics, and
internal capabilities.
use technology and information resources to research issues in
strategic management.
write clearly and concisely about strategic management using proper
writing mechanics.
click here to view the grading rubric for this task.
Skills Required:
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