gucci

Project Description:

my company is gucci and the product is hat. i want you to respond to these questions from this book ( foundation of marketing) chapter 5, under( developing your marketing plan) you can find it online.
questions:
1-what type of targeting strategy is being used for your product? should a different targeting strategy be employed?
2-select and justify the segmentation variables that are most appropriate for segmentation the market for your product. if your product is a consumer product, use figure 5.3 for ideas regarding the most appropriate segmentation variables. if your marketing plan focuses on a business product, review the information in the section entitled "variables for segmenting business markets."
3- discuss how your product should be positioned in the minds of customers in the target market relative to the product positions of competitors.
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