gucci

Project Description:

my company is gucci and the product is hat. i want you to respond to these questions from this book ( foundation of marketing) chapter 6, under( developing your marketing plan) you can find it online. questions: 1- what type of decision making are customers likely to use when purchasing your product?(see table 6.1.)
2- determine the evaluative criteria that your target market(s) would use when choosing between alternative brands.
3- using table 6.2, what types of family decision making, if any, would your target market(s) use?
4- identify the reference group or subcultures that may influence your target market's product selection.
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