management strategy

Project Description:

this project provides an opportunity for you to develop the competitive strategy for a real-world business. you’ll use the web to identify dirt bikes’s competitors and the competitive forces in its industry. you’ll use value chain analysis to determine what kinds of information systems will provide the company with a competitive advantage.

dirt bikes’s management wants to be sure it is pursuing the right competitive strategy.

you have been asked to perform a competitive analysis of the company using the web to find the information you need.
prepare a report that analyzes dirt bikes using the value chain and competitive forces models.

you report (using microsoft word) should include the following:
• which activities at dirt bikes create the most value?
• how does dirt bikes provide value to its customers?
• what other companies are dirt bikes’s major competitors? how do their products compare in price to those of dirt bikes? what are some of the product features they emphasize?
• what are the competitive forces that can affect the industry?
• what competitive strategy should dirt bikes pursue?
• what information systems best support that strategy?
• summarize your findings for management.
Skills Required:
Project Stats:

Price Type: Negotiable

Total Proposals: 4
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