managerial acct2 2/e

Project Description:

question: when apple introduces a new version of the ipad, many considerations go into setting the selling price. discuss the importance of the following in setting the initial selling price of the ipad:

1. development costs of the new product
2. pricing of the previous model of the ipad
3. features of the ipad compared to competing products
4. pricing of comparable products from competitors
5. the break-even point
6. variable production costs
7. capacity of manufacturing plants to produce the ipad
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Price Type: Fixed

Project Budget: $0 to $10
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